Many existing businesses use the social media to reach their prospective customers especially those with the largest followers. Facebook is one of the so often used social media as it provides the best opportunity to make online sales, providing more information about a brand, and providing a platform where consumers discuss the products offered. A large number of potential customers are found on this platform where companies interact with these prospective buyers.
Social media, especially Facebook, has contributed to a larger extent in the way car buyers and sellers interact. This is evidenced where more car buyers seek advice online as well as any other helpful idea during their car searches. It has also attracted a substantial investment from car dealers in their online presence.
A Survey Reveals That 91% of Surveyed Car Buyers Use Social Media
Facebook has become more famous in that interested customers are able to get car reviews displayed on their walls by their friends, family, and other car dealers. A 2014 survey revealed that 91% of surveyed car buyers used social media and review sites in their dealership selection searches. Any Facebook page with positive reviews from car dealers or other prospective customers, inventory information, and consumer incentives entice one to gather more information from autos websites.
Facebook Promotes Car Brand Awareness to Potential Consumers
The platform provides a “like” option on the Facebook page, and this can help boost the awareness of an existing car model. Once the model gets more and more likes, potential customers receive updates on their walls. This is then visible to other friends, thus enhancing the awareness about the business, and attracting more buyers to the auto sales premises.
Facebook Offers Low-Cost Marketing Strategy
Current car buyers and sellers are taking advantage of low cost associated with Facebook paid ads that boost their car dealerships. Most of the automotive campaigns usually run on Facebook influence consumers’ choice on the auto cars. These advertisements also reduce the appeal of a competitor.
Facebook Offers the Best Advertising Platform
Advertising a product on Facebook may provide better results or outcomes when customers are directed to a fan page where at first they have to like the page to see the offer. This will then make them access the web page and initiate purchases. It makes the Facebook one of the most used sites by car dealers in buying and selling cars.