A difficult terrain is characteristic of most African economies. This means that most areas with high economic potential are inaccessible and that the economic activities are affected thus affecting the overall national economic performance as well. This is where Joel Jackson steps in with a viable solution. Through his company, Mobius Motors, Joel has and is creating durable cars for use by budding entrepreneurs as well as small business owners in their daily business endeavors.
Mobius’ stripped-down car production is a dream come true for Joel who conceived the idea of producing a locally-oriented durable car to address the accessibility problem, while he was working in a management consultancy firm. Through one of his telephone interviews, Jackson noted that most cars imported for use in most parts of Africa are designed to fit the settings of the countries of their origin. Because of geographical differences, imitating these car designs does not fit the African setting. Jackson’s car designs fix this problem. The Mobius Motors will price their stripped-down car at $6000 per unit. This is much cheaper than most conventional car brands. In fact, it is a big opportunity for Kenyan buyers to own durable yet cheap cars.
The Mobius Motor car production in Africa is very welcome. It is great news for many potential buyers from Kenya. Results of the study conducted by Jackson on a sample of 1500 Kenyan car users shows that potential buyers can trade some car comfort features for lower cost, durability and good terrain performance. This means that business is ripe for Mobius Motors. With its affordable pricing, Jackson is targeting lower and middle class persons.
Since Mobius Motors is making baby steps in its business, it is yet to start large production to serve the demand in Africa. The company is set to produce 50 cars by the start of January 2013. This is a great employment opportunity in the near future. The company is however constrained by capital. It received $70000 grants from Echoing Green, a social enterprise incubator based in New York.
Based in Nairobi, Joel Jackson has great prospects for Mobius Motors. He founded and incorporated the company under the UK statutes and now, it owns a subsidiary in Kenya. He is the major shareholder of the company.