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Development & Industry

Automobile Manufacturers Consider African Terrain as a Factor in Their New Models

  • by Mwamburi James
  • October 17, 2012

Terrain is one factor worth considering when shopping for an automobile for use within the African topography. On most occasions, manufacturers and users fail to identify the best models for African terrain. The need to produce quality products for specific markets has led manufacturers to identify the factors that guide certain regions.

africa road Automobile Manufacturers Consider African Terrain as a Factor in Their New Models

Africa is steadily raising the demand for automobiles with most economies striving to compete at world standards. Terrain is a factor to consider as most roads are yet to be tarmacked. The performance and durability of an automobile largely depend on where it will be used. The rough environment exhibited in Africa truly requires an automobile made for the region. Previously, users of imported automobiles did not enjoy durability because the automobiles were not meant for the African terrain. A lot of resources have been lost from both the users and manufacturers while the solution to this is simply creating all-terrain vehicles specifically targeted for Africa.

In order to produce vehicles fit for the African terrain, research and tests need to be done and implemented in Africa. This simple reason has led many manufacturers to open plants and sub-factories in order to produce the required important parts within the climatic conditions of Africa. Well-built and high performance vehicles overseas have most of the time failed to perform to expectation when exported to Africa. The efficiency and durability deteriorates and this is mostly due to the rough terrain present. Vehicle manufacturers have realized this and have steadily improved the production of all-terrain vehicles for Africa, in Africa.

Terrain can terribly affect the life of an automobile. Terrain will not deter manufacturers from producing more for fear of the environment, instead, new models are being developed with features matching the rough terrain. Manufacturers understand that Africa, just like other continents requires products of value in order to contribute to its growth. The market is vast, and whoever provides the standards fit for Africa gets the deal. Competition for the African market has to some extent contributed to the positive development and manufacturing standards in the region. Each dealer is aiming at producing quality products with the abilities to survive the climate and weather changes experienced in Africa. The result is a satisfied consumer enjoying automobile products regardless of the terrain.


The African consumer has learned to cope with the varying terrains and understands that not every vehicle can perform well in Africa. This means that consumers are no longer buying vehicles just for the sake of owning one, but have also realized that the prestige of driving largely depends on efficiency and durability. Hassle-free life for automobile owners in African has forced many manufacturers to go back to the drawing board to match the demands. New products continue to enter the African market, but this time, the issue of all-terrain automobiles is well considered. In order to make an impact in Africa, you must consider terrain as an important factor.

Tags: all weather roads roads terrain

— Mwamburi James

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