There comes that moment when you want to sell your used car or you think of starting a car selling business. As usual, the nearest place, and the most convenient, that you think of, in modern world, is the internet. So, how do you place the most effective ads, which almost assure you that customers will come calling? Here is a checklist that improves the visibility of your car ads online.
Inform the Basics of the Car
The potential buyer is very much interested with the “important” facts about the car. As such, you must endeavor to provide details relating to the year of the car, its model, mileage, and whether you are its first owner. The mileage, for instance, is crucial as many buyers make their decision based on this. Omitting it makes them assume that your car has traveled millions of miles. Some other details, such as color are best captured in the attached images.
As the buyer wants to quickly make a decision, your ad needs to have both precision and clarity. This is best achieved by avoiding fluff in text. For a car, precise descriptive phrases may include, ‘reliable’, ‘all-wheel drive’, ‘automatic transmission’, etc. Avoiding complicated jargon applies here too. Technical words such as MJY 19 suspension may not be commonplace.
Honesty in Description
It is difficult to assess this in written communication. However, if the car has any deformities or blots, it is highly advised that you mention it in the ad. This will serve to maintain the expectations of the customer to your advantage. For instance, if you cover this in the description, he/she may imagine that many other weaknesses are deliberately covered.
History of Care
Everyone wants to buy a ‘healthy’ car. Consequently, a lot of checks are done by the buyers before they commit their money. However, there are areas that are hard to reach for evaluation. It therefore does the seller a lot of good if they assure the buyer that good care was taken on the car, e.g., the car was garaged. This gives the buyer confidence that the invisible parts may still be healthy.
Clarity on Pricing
Be clear on what price you are prepared to accept for your car. Is the quoted price negotiable? If so, indicate clearly so the buyer knows beforehand.
If any repairs have been done in the recent past, it is important that you mention this. Of example, if the tires are new replacements, the customer is assured of sometime of service before repair, etc.
Finally, a Picture Is Worth More than The Above
Attach as many pictures of the car as possible, capturing different perspectives as possible, and different car parts such as the interior, exterior, tires, engine, etc.